Our Music is for Everybody
Chicago Symphony Orchestra | Digital Content Series
Our Music is for Everybody
Chicago Symphony Orchestra | Digital Content Series
The Chicago Symphony Orchestra is renowned worldwide for its rich musical tradition. But the CSO is also a colorful piece of Chicago's own cultural fabric. We teamed up with CSO on a digital content campaign designed to communicate both the excitement and the accessibility of the symphony to new audiences via Facebook, Instagram, YouTube, and CSO’s website.
Visit Symphony Center, Connect with Chicago follows musicians as they go to work, just like other Chicagoans.
The Sound of a Beautiful Night Out evokes drama and joy in the CSO experience. Photos from CSO archives are put into motion with powerful music, punctuated with accolades excerpted from prominent publications.
Chicago Symphony Orchestra by the Numbers is a showcase for fun and impressive CSO facts. The motion graphics piece is playfully assembled with archival images, CSO typography and an engaging piece of orchestral-electronica music.
The Soundtrack of a Great City captures the cacophony of Chicago with everyday street scenes filmed by Mode Project. The CSO’s music is layered with city sounds, driving this high energy montage.
Stick Talk with the CSO's David Herbert explains the principal timpanist’s thoughts when choosing mallets and the sonic traits each pair of sticks can bring to a musical performance. An interview and demonstration on stage by Herbert is intermixed with abstract animation visualizing various musical characteristics.
Five musicians of the Chicago Symphony Orchestra reflect on the current hiatus from performing live at Symphony Center in After All This, our latest video content collaboration with the CSO. In order to avoid a physical location shoot, we constructed this piece from images curated from CSO’s library. Audio was captured via Zoom.
Taking a thoughtfully integrated approach, Mode Project’s creative team is working with the CSO’s marketing strategists to ensure that the content reflects and extends the look and feel of the CSO brand. Notably, the CSO logo is given a fresh take with animated flourishes of color and dynamic motion to further catch the eye.