JGT | Film

Find a Better Mind

Weber Shandwick | Japanese Green Tea

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JGT | Film

Find a Better Mind

Weber Shandwick | Japanese Green Tea

  OUR ROLE
 
    
  ART DIRECTION   
  2D ANIMATION   
  PRODUCTION   
  COMPOSITING   
  VIDEO POST PRODUCTION   
  

JGT | Stills

Bringing illustrations to life, for a better mind.

Global PR firm Weber Shandwick asked us to create a set of richly-illustrated animated videos for their Japanese Green Tea digital campaign. “Find a Better Mind” promotes the holistic healthfulness of an ancient product that serves as an antidote to modern stress. The videos take a peek inside the typical 21st century head to show a riot of images depicting the daily drumbeat of red alerts. Just when the alarms hit their crescendo, a cup of green tea appears and is lifted to the lips to wash away the chaos.

“Mode project was an incredible partner for our digital campaign for Japanese Green Tea. Working against a challenging timeline they shot beautiful tabletop and created interesting, nuanced animation in record time. The results of the campaign were over and above what we imagined in no small part because of the high-quality series of videos they delivered.”

— Emma Arnold, Associate Creative Director, Weber Shandwick

Animation and table top production, together.

The narrative—brew, pour, and sip to find a better mind—is animated until the end frame when a table top shot focuses on a live hand lifting a real, freshly brewed cup of tea. Mode Project’s versatile team told the story from start to finish. Our animators worked alongside the table top director, seamlessly integrating animation and live action.

JGT | Behind the Scenes

Behind the Scenes

Mode Project partnered with illustrator Sean Dove, who is known for his humorous, retro-inspired images with a strong sense of shape and color. We directed the live action shoot and handled the art direction and vfx compositing in-house.

Illustration Process