The physical packaging for Marzetti’s new Tastefully Dressed salad dressing did not yet exist when Cramer-Krasselt asked us to create a set of social and digital OLVs for Marzetti’s upcoming product launch. So we came up with a tasteful solution: model and animate the product in 3D.
The packaging was a key focus of Marzetti’s campaign - each bottle has an innovative UV-blocking protective wrapper which reduces the amount of preservatives. C-K provided the label artwork and our animation team designed tasteful motion executions to highlight the wrapper.
As a full-service creative studio with design, animation, editorial and finishing under one roof, we curated the food images that appear inside the bottle, as well as formatting and versioning of the campaign’s deliverables, which consisted of 16x9 widescreen, 1x1 square, & 9x16 vertical executions for a total of 54 versions and 242 files over the various social and OLV platforms.
The majority of the project was executed by our team remotely due to the COVID restrictions.
