Mode Project’s mission is to give audiences the chance to feel, relate to, and then act upon a call to action. PatientPoint turned to us to help tell a uniquely human story for their new campaign targeting vaccine-hesitant groups, produced in partnership with the Ad Council for the COVID Collaborative’s national ‘It’s Up To You’ COVID-19 Vaccine Education Initiative.
The video’s script and creative approach was developed by PatientPoint with research-driven messaging from the COVID Collaborative and the Ad Council. The campaign, which officially launched February 25th, will be one of the largest public health education campaigns in history.
